China is the world’s oldest country in ceramics. Porcelain and China are linked so closely that the English word CHINA has a double meaning of porcelain and China. However, the Chinese ceramics have gone far away from the high-end market of world ceramics gradually since the 20th century. Traditional ceramic country is not ceramic power, thus, it’s extremely urgent for us Chinese to develop our own brands.

The change of history is always closely linked with the current leader. When the British and Japanese ceramics shine in the high-end market, people with lofty ideals in the Chinese ceramic industry have made great efforts to catch, determined to revive Chinese ceramics and to be world-class. Mesin is one of those with lofty ideals.

Ceramics are artworks, and art is a pursuit of perfection. Flaws and destructions will not be allowed in perfect artworks. However, the development of ceramics, artworks of mud and fire, is always with dust and smoke since long time ago. As been well known, traditional ceramic manufacturing is energy-hungry and high-polluting industry. In the production of fine ceramic arts, the surrounding environment has been damaged in a certain degree inevitably. It has been an important question for all of us to think that how to improve traditional crafts, how to reduce and avoid pollution in the producing process by using modern technology, leaving a clean and blue air for the future generations, and how to produce green, environmental protection ,healthy and high-quality ceramics.

We have taken lots of measures to achieve the goal of avoiding pollution. Firstly, we have replaced coal with nature gas as the energy resource of firing. We also use modern kilns that can control firing temperature and reuse the combustion flue gas. By using modern kilns, the utilization of heat has greatly improved, while the consumption of fuel has greatly reduced. Secondly, Mesin porcelain has spent huge money purchasing a variety of advanced equipments which can collect remaining materials, completely recycle remaining materials and reduce and ensure the use of raw materials. We use completely closed tunnels for material transportation which can reduce dust pollution. The failed productions during the producing process can be completely recycled, and then be regrind, pulped into mud and power for reusing, greatly reduced pollution in the whole process.

The implementation of brand strategy cannot be done (in one move)/ overnight. Brand is internal work, is an external manifestation of research and development level, quality, service, visual sensation and artistic taste of the products.
To create an international renowned brand, since its establishment, Mesin porcelain has drawn a long-term sustained development plan, which is through the management system and technological innovation to improve the quality of products and service constantly, improving the international competitiveness of the brand in the respects of enterprise structure, management efficiency and marketing strategy.

Innovation is the vitality of Mesin, and it’s also the motive force of Mesin porcelain’s development.

New refers to timing, and creation refers to breakthrough. On one hand, it needs pathbreaking significance, on the other hand, it needs breakthrough in appearance, function and internal quality, and neither is dispensable.

While adhering to pursuing innovation of product design and flower face design, Mesin porcelain constantly enhances the research efforts of products. We require the designers having a superior consciousness, regarding products as works and artworks, enhancing the details of product design, daring to challenge the traditional design under the guide of modern design concept, designing humane, practical and innovative products. At the same time, Mesin draws strength from the technology. Except introducing the advanced technology, we increase the research of ceramic raw material and attempt to combine traditional handcrafts and modern high-tech to create special products as well.